Using Paint Color to Stage Your Home for Sale

Are you trying to sell your home? Studies have shown that staged homes sell faster than those that are not. Most real estate experts also know that using paint color to stage your home for sale is a low-cost but effective way of showcasing your home.

Using Color to Stage Your Home for Sale is A Low Cost, Effective Way to Sell Your Home Faster
Using Color to Stage Your Home for Sale
A Low Cost, Effective Way to Sell Your Home Faster

If you decide to paint, the following principles will help in guiding your paint color choices and help maximize the return on your investment:

  • Neutralize Paint Colors
  • Maximize Your Space
  • Increase Your Home’s Curb Appeal  

Neutralize Paint Colors

You want to neutralize the colors that potential buyers see when they enter your home. Why? By removing non-neutral paint colors, prospective buyers will not be distracted by someone else’s style and will be able to see their style instead. But “neutral” doesn’t necessarily mean white. Using subtle color can actually enhance the buyer’s experience. Additionally, if your wallpaper has a distracting design or is outdated, remove it and add a fresh coat of paint for a more current, updated look.

Maximize Your Space

To make your home appear as large as possible, you will want to maximize your space. Light, clean, organized spaces appear larger. So clean and declutter, and give your walls a fresh coat of paint to bring the room to life and make it seem more expansive. Make sure to coordinate your paint color with your flooring, window treatments and counter tops to maximize the richness and expanse of your home.

Increase Your Home’s Curb Appeal


First impressions are everything so make sure to increase your home’s curb appeal. How? Besides trimming your hedges and grass, be sure your front door and any fencing or mailbox posts are freshly painted. Buyers absolutely love decks, porches, and patios, so make sure they are freshly painted or stained. This small investment of time and money will pay large dividends.

For professional assistance in color selection of paints, flooring, window treatments, counter tops or staging contact The Color Coach.